Develop technological solutions that are able to meet the growing sustainability, environmental protection and energy efficiency demands of the automotive industry: this is the ambitious goal of the Pardis Project.
In Persian, Pardis means “paradise”, which is perfectly in line with the Geico mission: to build zero-impact paint plants.
Geico has already set a date: 16 June 2020, Energy Independence Day.
In order to achieve this goal, Geico inaugurated the Pardis Innovation Centre in 2013: a centre of excellence by definition and a globally unparalleled technological research and development centre.
It is here that new, pioneering Geico technological solutions take shape.
And it is here that customers are given the opportunity to closely observe new technologies in the different phases of the paint process.
Our world-leading technological reference centre
Doors open to innovation. Customer satisfaction is our goal. We continuously strive to meet even the most demanding customer expectations and to anticipate customer needs. Experiment Days were devised for this very purpose. During Experiment Days the doors of the Pardis Innovation Centre are open to customers, with each customer having the full day to visit our centre, take a closer look at our daily advancements and discuss their needs and expectations with us at a number of brainstorming sessions.