From crisis to competitiveness thanks to values and people. Geico’s history captured in a film and book.
Milan, 24 May 2017 – The Institute for Business Values (ISVI) and INAZ explore the story of Ali Reza Arabnia, who has relaunched the Cinisello Balsamo-based company by focusing on innovation, business culture and a responsible approach to enterprise. Video-dialogue with the economist Marco Vitale.
The case studies analysed in business schools often revolve around the same points: the profits achieved by the companies in question, the entrepreneurial success of the founders and the value generated for shareholders. Not all business stories are like that, however. In other cases, success is achieved through values, responsibility and putting people first.
It is exactly this type of case study that the Institute for Business Values (ISVI) and INAZ, through its Piccola Biblioteca d’Impresa [Small Business Library], have decided to focus on for their latest project: a film and book entitled Ali Reza Arabnia – The story and values of an entrepreneur.
The project profiles Geico Taikisha, part of the Gecofin Group which specialises in painting systems for the car sector, and in particular its CEO Ali Reza Arabnia, who has pulled off a small miracle by leading Geico out of economic difficulty and allowing it to once again compete on the international markets. How has he done this? By going against the current to choose a direction based on values, people and social responsibility.
“Arabnia took over Geico at a time of economic and financial crisis and promptly embarked on something of a revolution,” explains ISVI president and INAZ CEO Linda Gilli. “His approach to management combined the rational and emotional sides of the human brain, merging business efficiency with the satisfaction and motivation of his employees. He has driven both technological and cultural innovation, basing everything Geico does on the values of respect, propriety and openness. And he was right.” Thanks to the results of this approach, Geico is now a shining example for Italian SMEs of how to enjoy success in a global industry that is both saturated and highly competitive. Gilli continues: “ISVI, whose mission has always been to promote responsible entrepreneurship, was really keen to produce a video and book about the Ali Reza Arabnia story. We wanted to show that you achieve business success by putting values and people first.”
In the book, which is published by the INAZ Piccola Biblioteca d’Impresa, Alessandro Zattoni recounts the life story of Ali Reza Arabnia, from his first professional experiences – when his skills as an entrepreneur and leader came to light – to his and his wife Laura’s acquisition and management of Geico. The book is accompanied by a 53-minute video interview with Ali Reza Arabnia. Directed by Marco Manzoni, the video features a dialogue with business economist Marco Vitale.
Milano, 12 Aprile 2017. “Crediamo nei rapporti umani. Crediamo nelle persone e nel loro benessere” afferma Ali Reza Arabnia, Presidente e Amministratore Delegato di Geico. “È solo quando razionalità e creatività si fondono che si raggiungono risultati inimmaginabili. Puntiamo sulle persone comprendendo le loro aspettative, rispettando le loro differenze e motivando le loro passioni al fine di creare un ambiente lavorativo sano e stimolante”. Questi sono solo alcuni dei capisaldi sui quali si fonda Geico, azienda leader internazionale nella progettazione e costruzione di impianti automatizzati di verniciatura auto chiavi in mano.
Le persone sono la risorsa più preziosa per Geico, rappresentano la vera conoscenza e l’insostituibile coscienza dell’azienda e occorre che vengano messe nelle condizioni migliori per esprimere il proprio potenziale.
Geico, da sempre riconosciuta ed apprezzata per lo spirito innovatore che caratterizza ogni scelta aziendale, anche in tema di benessere fisico e mentale anticipa tempi e tendenze, dando vita ad una serie di attività fortemente focalizzate ad assicurare alle persone che ci lavorano il clima più positivo ed accogliente possibile e, in generale, un’ottima qualità della vita.
Tra queste, spicca l’ultima e forse più “innovativa” iniziativa: il progetto “Focus Persona” che rappresenta un modo per “riflettere su di sé” e migliorare il proprio rapporto con il mondo in cui si vive. Per tutti dipendenti Geico mette a disposizione, in orario di lavoro retribuito, un “Counselor Filosofico”.
Attraverso l’introduzione di questa figura professionale, l’azienda offre la possibilità a tutti i collaboratori di “prendersi cura di sé” approfondendo la conoscenza delle relazioni tra sé e la realtà. Si tratta di un momento privato di dialogo, scambio e di confronto, durante il quale il counselor offre ascolto dedicato, dando la possibilità di esprimersi in assenza di giudizio, utilizzando la parola come mezzo di chiarificazione e di analisi dei concetti.
Durante il dialogo col CF si approfondiscono tematiche personali e professionali, si prendono in esame emozioni e sentimenti, che vengono analizzati alla luce della ragione, per ricostruire una visione del mondo coerente con i propri valori e per intraprendere azioni e comportamenti in linea con ciò che la persona sente di essere.
Basato su alcuni pilastri concettuali come l’importanza del rispetto di sé e il bisogno umano di trovare un senso alle proprie esperienze, il CF vede la persona come centro di relazioni e vissuti attraverso cui si costituisce e si modifica.
Con il progetto Focus Persona si vuole mettere in primo piano il soggetto in quanto individuo con potenzialità e caratteristiche che possono sostenere lo sviluppo e il miglioramento del contesto lavorativo, significa avere fiducia nella persona e nelle sue possibilità. Negli incontri individuali il tempo assume il valore di risorsa utilizzata per il miglioramento di sé. Una buona convivenza sul luogo di lavoro deriva anche dall’equilibrio che la persona trova in se stessa e che sa portare in tutti gli ambiti della propria vita, comprese le relazioni con i colleghi. L’investimento sulla persona è, in questo senso, un valore aggiunto per l’azienda, che cresce attraverso i propri collaboratori e le loro risorse individuali, in un circolo virtuoso di fiducia, riconoscimento e rispetto.
“Lavorare in Geico rappresenta un’opportunità professionale di grande valore, poiché l’idea giuda di valorizzare le persone e le loro risorse è totalmente in linea con i fini del Counseling Filosofico.
Il Counselor Filosofico sostiene, orienta e sviluppa le potenzialità della persona e questi obiettivi trovano riscontro nei valori aziendali: sono quel “guardare oltre” che amplia l’orizzonte del soggetto. La mia esperienza in questa azienda è molto positiva e i rapporti umani che si creano sono una parte stimolante e arricchente del lavoro. In Geico si vive continuamente in un’ispirazione al miglioramento di sé, alla crescita.” Elena Belladelli, Counselor Filosofico.
Il Counseling Filosofico è rivolto a chi è mosso dal desiderio di affrontare pensieri o esperienze che possono essere causa di disagio, di sciogliere nodi esistenziali o posture logiche di pensiero poco feconde, di affrontare in modo funzionale l’ambiente, di fare scelte di vita consapevoli, di portare alla luce la propria implicita visione del mondo, analizzando la compatibilità tra le proprie credenze e lo stile di vita, e di favorire il cambiamento.
Attraverso l’utilizzo della riflessione filosofica, il Counseling Filosofico è una ricerca di conoscenza che getta luce sui significati delle cose e intende portare allo scoperto le relazioni tra i pensieri e porli nell’ordine corretto, in base al loro senso, ponendo l’accento sulle facoltà razionali dell’individuo, strumento di analisi e comprensione.
Chiaramente, la scelta di dar vita al progetto “Focus Persona” fa parte di un piano Geico più ampio che pone sempre l’attenzione per l’individuo al primo posto.
È per questo motivo che nel 2013 è nato il Giardino dei Pensieri di Laura, che il Ali Reza Arabnia ha voluto dedicare a sua moglie Laura e a tutta la sua famiglia allargata: i dipendenti. Tutte le iniziative dedicate al benessere delle persone che lavorano in Geico nascono e si alimentano all’interno e intorno a questo spazio. Infatti, il Giardino dei Pensieri di Laura, oltre a essere un luogo di convivialità e rigenerazione fisica e mentale, è il cuore pulsante dell’idea di impresa del Presidente e la realizzazione del suo sogno.
L’estrema cura di Geico nei confronti delle proprie risorse più preziose è stato riconosciuto ed apprezzato anche a livello nazionale: l’azienda è stata infatti giudicata tra le migliori 10 aziende nella prestigiosa classifica stilata da Great Place to Work® Institute, come una delle migliori imprese italiane in cui lavorare nella categoria medium companies.
Geico technology is enjoying further success. The company has consolidated its position as an official partner of the two car giants, who have turned to Geico for the construction of two facilities in Russia and Great Britain
It’s been a record-breaking start to the year for Geico. The global leader for automised car painting systems has once again seen off stiff international competition thanks to its innovative technology, with the Geico Taikisha group’s annual revenue reaching $1.8bn and the organisation now employing 5000 people across 52 sites in 28 countries around the world. The company has consolidated its partnership with Mercedes and Toyota, who have contracted Geico to build two facilities in Russia and Great Britain.
Key to Geico’s success are its lean structure, fluid processes, advanced technology and first-rate work spaces.
After choosing Geico for two facilities in Brazil and India, German car manufacturer Mercedes has once again turned to the organisation for its new venture in Russia. The plant is situated in the manufacturing area of Esipovo, around 40km north-west of Moscow. The CKD plant will produce 30,000 SUV, GLE, GLE Coupé, GLS and Class E vehicles every year. When it opens in 2018, it will employ 1000 members of staff.
The order is yet more proof of the confidence the German car manufacturer has in Geico’s innovative approach and the hi-tech solutions it provides, particularly in terms of reducing harmful emissions and energy usage, of which the new Drycar scrubber is a fine example.
“This latest confirmation of Mercedes’ belief in our partnership is a source of great pride and satisfaction for us, especially seeing as we’ve been nominated as Partner of the Year in the International Partnership category of the Daimler Supplier Awards 2016,” explains Geico Taikisha group chairman and president, Ali Reza Arabnia. “I’m very proud of our team.”
The Cinisello Balsamo-based company has also recently received a new order from Japanese car giant Toyota in England, specifically Burnaston, Derby, in the East Midlands. The order refers to a facility for painting the plastic bumpers for the Toyota Avensis and Auris models. The facility will use a fully automised painting system similar to the one used in the two facilities built by sister company Taikisha in Kentucky, USA. “In full accordance with the standards required by Toyota, the facility is the embodiment of the efficient partnership between Gieco and Taikisha, whose global alliance is built on unparalleled technological expertise,” explains Ali Reza Arabnia.
It is clear that these impressive results are the product of a first-rate company environment. Geico is placed in the top ten of the prestigious Great Place to Work Italia ranking for medium-sized companies. The acknowledgement came about thanks to Geico’s employees, who – unbeknownst to the president – entered the company by way of recognition of his achievements. In addition to being recognised as one of the leading Italian companies in terms of employee wellbeing, Geico has also received the special Work Spaces award on account of the special care and attention the company pays to its working environments.
GEICO: ONE OF THE BEST ITALIAN COMPANIES TO WORK FOR
GEICO RANKED SIXTH BY GREAT PLACE TO WORK® ITALY AMONG MEDIUM COMPANIES
The company has also won the “workspaces” award.
Geico, world leader in the design and realization of automated turnkey vehicle-painting plants, announces that it has been selected by the Great Place to Work® Institute as one of the best employers in Italy. Once again the company distinguished itself: participating was a choice of all the employees and a full surprise for the President Arabnia, as a gift to thank him for what he gave to them.
Geico was awarded the prize “Workspaces” for the attention and the peculiarity of the areas dedicated to the employees and their wellbeing in the company. Besides the offices, the flagship is Laura’s Garden of Thoughts, the physical place in which thought processes take place. It is the physical space that Chairman Arabnia wanted to dedicate to his wife Laura and to his extended family: his employees. This is the very heart of Geico. Here the right side of his brain has free reign. This is where the company’s soul is. 2,000 square metres of beauty and wellbeing, an essential prelude before accessing the Pardis Innovation Centre, the perfect synthesis of emotions and creativity. A meditation space, corporate gym, bistro area and cultural and entertainment area comprising an amphitheatre and a photo gallery make up this wonderful Zen garden. Ideal for the physical and mental wellbeing of all those employed by Geico.
The Great Place to Work® Institute is an international management consultancy company, specialised in assessment of corporate environments and in consultancy to companies on improvement of workplaces. Each year, it draws up 46 different rankings of the best companies to work for, collaborating with over 7,200 organisations and interviewing around 5 million employees. The ranking of the best companies is based, for the most part, on the scores that the people assign to their employers when completing a questionnaire: in fact, the feedback from the questionnaires provides 2/3 of the final score, while the remaining part results from analysis of human resource management practices as described by the company.
According to Great Place to Work Institute parameters, a positive working environment is characterised by three fundamental factors: a reciprocal relationship of trust between employees and the company management, pride of employees in their work and in the organisation to which they belong and the quality of relations between colleagues.
In 2016, 122 companies worked with Great Place to Work® Italia and 50,000 employees were asked for their opinion. Geico, taking part this year for the first time in the survey, was included in the ranking for Medium Companies, which includes organisations with between 50 and 500 employees.
As Ali Reza Arabnia, President and CEO of Geico says, “People are our most valuable company resources and our employees represent the true knowledge and the irreplaceable consciousness of our history. For this reason, everyone is important and is made the most of and nurtured.” It is important, however, that individuals are given the chance to express their maximum potential: “We try to create the right conditions for full deployment of human potentials, through culture: all the efforts made by Geico management aim to provide ideas, stimulation, meetings and opportunities for the personal growth of our employees, to build a corporate culture that allows us to work well and profitably in a difficult sector and in troubled times like the present. It has nothing to do with making concessions or being do-gooders, but rather with being convinced that in this way the company can truly release all its potential, required for its own good and for that of the people who work for it: this is our idea of business, made up of what people succeed in doing when they are truly respected, trained and made the most of,” continues Arabnia.
Geico is a model for human resources management. Employees can receive philosophical counselling and be supported by a psychologist, and there is a medical surgery available for thorough check-ups as well as a nutritionist service. Friday afternoons are devoted to professional and cultural training, with in-house courses at the Pippo Neri Campus.
“At Geico, all of our actions are guided by ethics and affection, two tools that are necessary for achieving a balance between the left and right sides of our brains, between logic and creativity, between development of our creative side and imagination and technical-scientific training. We are proud to offer our employees one of the best workplaces in Italy. The fact that an international research organisation like the Great Place to Work® Institute has recognised our vocation not only for technological innovation but also for cultural innovation is a source of pride for us and encourages us to strive to do even better,” Arabnia concludes.
Transparency, excellence, sustainability, determination and passion are some of the Geico values illustrated in our new corporate website. The site has also been total restyled with regard to graphics and content, to make it interactive and user-friendly for easy, direct and intuitive browsing with just a few clicks. The new portal has an easy to use interface where the history of the company, figures, projects, technological solutions and, in general, all the contents have been strategically reorganised by area with images, data and infographics using a modern and intuitive look designed to facilitate browsing even on tablets and smartphones. The new Geico website provides a perfect combination between research, technological innovation, emotion and creativity. In fact, in addition to cutting-edge solutions, systems created and new technologies devised at the Pardis Innovation Centre, the centre of excellence by definition as well as the research and development technological hub. Ample space is also devoted to the “Our world” section. This is an area wholly devoted to well-being, cultural innovation and various projects to promote jobs for young people such as the J-Next programme and, more generally, to the professional growth and all-round training of all employees that takes place in our in-house Pippo Neri Academy, named after the founder of our company. An example well-being? The Giardino dei Pensieri di Laura (Laura’s Garden of Thoughts), 2000 sq. m dedicated to the well-being of the employees, with an area for meditation, a company gym, a bistro area offering dishes from all over the world and a cultural and entertainment area with an amphitheatre and a photo gallery. When navigating on www.geicotaikisha.com users can rapidly access clear information in 6 languages (Italian, English, German, French, Japanese and Chinese) and get a close up view of the new technologies during the various stages of the painting process, but also find out about the countless initiatives promoted by the company, that are essential parts of the Geico world. “The mission that we have set ourselves is to understand and satisfy our customers’ expectations, while respecting people, communities and the environment. Offering them an up-to-date product that is made taking the greatest care of even the smallest details. We are proud to present our new corporate website, www.geicotaikisha.com, which represents our company philosophy at its best, now accessible by all users,” says Ali Reza Arabnia.
Milano, 11 Gennaio 2017. “I giovani sono il motore trainante della nostra economia, sono il nostro futuro e la loro valorizzazione è essenziale per portare freschezza e innovazione a qualsiasi tipo di attività.
Noi imprenditori abbiamo un ruolo di grande responsabilità nei confronti di tutta la società, dalla micro comunità dei dipendenti delle nostre aziende alla macro comunità che ci circonda. Per questo motivo è importante portare avanti con perseveranza, consapevolezza e ostinazione progetti che possono influenzare positivamente l’economia tutta, e in particolare l’occupazione giovanile. Partire dal nostro territorio ci è parso il primo e più concreto obiettivo da perseguire. Per questo motivo la mia famiglia, con la Fondazione Pardis, ha attivato il progetto Gate Bridge” dichiara Ali Reza Arabnia, Presidente e CEO del Gruppo Geico Taikisha.
Gate Bridge è il primo progetto della Fondazione Pardis, nata per volontà della famiglia Arabnia, la cui mission è quella di favorire l’inserimento di giovani laureati e diplomati tra i 18 e i 30 anni in imprese del territorio, svolgendo un ruolo chiave di mediazione tra le parti coinvolte e finanziando in toto l’inserimento della risorsa in azienda.
Il progetto, scaturito dall’esperienza diretta di Geico che ha sperimentato questo tipo di inserimento all’interno della propria realtà, offre un’opportunità concreta ai giovani in cerca di lavoro, aiutandoli a conquistare un ruolo attivo all’interno della comunità.
Nato nel 2015, Gate Bridge ha già portato ad importanti risultati: nel 2015 sono stati avviati 12 tirocini che, in 9 casi, si sono trasformati in assunzioni. Dei 7 tirocini avviati nel 2016, 2 si sono conclusi e 5 termineranno a Febbraio 2017.
Alcune delle aziende del territorio coinvoilte nel progetto Gate Bridge sono Massironi Carni srl, Polychim srl, Algala srl (Progetto di Alessandro Galanti AlgalaLux), Sme Up spa, Phaba srl, Ipq Tecnologie srl, Assograph Italia srl, Lantech Solution spa, Bluwater spa (Acquaworld), Studio Zeta, Studio Greppi, Exhibo spa e OMP Mechtron Spa.
Grazie all’aiuto dei suoi partner, AFOL Monza e Brianza e Assolombarda, la Fondazione Pardis seleziona i giovani da inserire nelle aziende del territorio partecipanti al progetto, mettendo a disposizione un finanziamento per l’attivazione di tirocini della durata di sei mesi ciascuno.
Il progetto prevede tre sessioni di inserimento di giovani, che si trovano in una situazione di instabilità lavorativa da almeno 6 mesi, in aziende del territorio nell’arco di un anno, attraverso l’apertura di un bando, con informazioni specifiche circa il numero di posizioni aperte e le scadenze da rispettare per presentare la propria candidatura, sia lato aziende sia lato giovani. In particolare, i requisiti fondamentali per candidarsi sono la serietà e la professionalità dei giovani e l’effettiva possibilità da parte delle aziende di offrire loro un percorso di crescita anche al termine dei sei mesi di tirocinio.
“L’intento è quello di trovare giovani tra i 18 e i 30 anni, che cercano seriamente lavoro ma che per svariati motivi non lo trovano, ed inserirli nelle imprese del territorio lombardo svolgendo un ruolo di mediazione e finanziando l’attivazione di tirocini della durata di sei mesi ciascuno. Tutto ciò non ha un ritorno né economico né professionale per il nostro gruppo, è solamente un impegno sociale verso la nostra comunità” commenta Ali Reza Arabnia.
Lo scorso dicembre è stato attivato un nuovo bando di ricerca per alcune prestigiose realtà aziendali lombarde. Le posizioni aperte al momento sono 11: si cerca uno sviluppatore web server e applicazioni, un ingegnere meccanico, elettronico o dell’automazione, un ingegnere elettronico o delle telecomunicazioni, un assistente sistemista informatico, un sistemista junior addetto al monitoraggio di servizi critici, un assistente comunicazione e marketing per canali social, un assistente comunicazione e marketing per il settore elettromeccanico, un assistente direttore qualità, un elettricista, un addetto contatto sala e un saldatore.
“BTOB AWARDS 2016”
Geico among companies nominated for Research & Development award for businesses in Brianza
Milan, 23 November 2016. Geico, a world leader in the design and manufacture of automated turnkey vehicle-painting plants, has been nominated in the Research & Development category at the Oscars of entrepreneurship in 2016.
The BtoB Awards are taking place on Thursday 24 November in the superb setting of the Villa Antona Traversi in Meda. The event, founded and organised by Hubnet Communication, involves the top businesses in the Province of Monza and Brianza, Lecco and Como. It aims to highlight and reward examples of excellence in the area.
A highly qualified panel made up of institutions and associations from each category, as well as stand-out personalities, chooses the winning companies and hands out the much sought-after prizes.
Geico won the Next Prize in 2015, dedicated to the new generation of companies, but its first awards were back in 2012 in the Innovation category and the Best to Brianza prize. The company also hosted the 2013 edition of the BtoB Awards at its exclusive headquarters in Cinisello Balsamo, within Laura’s Garden of Thoughts. This year, Geico has been included among the best companies competing for the prestigious award in the Research & Development category.
“Receiving this important nomination means a lot to us: being included among the best companies in the region is a source of pride. We believe in this award, which highlights and rewards excellence in our region; it’s very close to the responsible approach that highlights our way of doing business. Being put up for the Research & Development category is proof of the company’s efforts to seek increasingly cutting-edge solutions.” Ali Reza Arabnia, President and CEO of Geico.
Geico supports HUMAN’S GARDEN,
a startup that puts values and passion at the heart of its business.
Producing excellent quality fruit and vegetables through a process that is innovative and traditional at the same time.
Social responsibility, sustainability and respect for the environment are the main ingredients.
Profits are allocated to community activities.
Milan, xx November 2016. Determination. Passion. Environmental protection. Focus on people. Social responsibility. Always looking to the future while respecting tradition. These are the values upheld by Geico, a global leader in the design and manufacture of turnkey automated vehicle body-painting systems, which led to the decision to support Human’s Garden.
From the very early stages of this project, Geico has strongly believed in this idea, which is perfectly consistent with the Group’s approach.
In early 2016 two young engineers, Luca Lancini and Raffaele Moretti, met President Ali Reza Arabnia and described what at the time was only an idea. A simple but revolutionary idea: to start up a company that could generate value for the community, by providing tools to those who have the capabilities but not the means to implement them.
This is how Human’s Garden started: a group of 10 entrepreneurs who share the desire to “do something” – something new, something useful and focused on the local environment where they live. And a group of young graduates from diverse backgrounds, willing to put time and dedication into the project. A number of professionals who are attracted by the idea and try to contribute to it.
Human’s Garden is an innovative startup with a social mission, created at the initiative of this group of businessmen and professionals who, inspired by tradition and a thorough analysis of the concept of environmental, social and economic sustainability, developed an interesting method of cultivation that can reproduce the cycle of nature.
“Something is environmentally and ecologically sustainable when it protects, restores or regenerates the environment rather than degrade it” – J. Dernbach
The basic process is aquaponics, i.e. the combination of raising fish and growing plants in a structured and recirculating ecosystem, in which bacterial cycles convert organic waste from fish into nutrients for the plants. A simple, sustainable and natural food production method that integrates the best characteristics of aquaculture and hydroponics, but without any waste of water, filtration or addition of chemical fertilizers.
One of the aspects that make this project truly innovative is the social impact it will have on the territory and the communities who live there. In effect, the basic goal is to subvert the practices that have prevailed in social activities for many years, to change radically the relationship between businesses and the communities in which they operate: rather than giving away something, teach how to produce it.
“We want to create a real, replicable example of a driver whose purpose is the generation of value. What if innovation were simply going back to working together, uniting and believing that simple cooperation between the different stakeholders involved can create added value? We undertake to redistribute any profits to other entities engaged in community activities in our region,” said Raffaele Moretti, one of the young people involved in the Human’s Garden project.
Human’s Garden is a ten-year not-for-profit project. After ten years, the company will be allocated to parties who will be free to decide which business to pursue, whether for profit or non-profit. In any case, all added value will be used for social purposes.
Human’s Garden is located in the heart of the Franciacorta region, on a plot consisting of 5,000 sqm of covered area (greenhouses) and about 23,000 sqm of land. In addition to the evident benefits of its being internationally recognized for winemaking excellence and as an agricultural and industrial hub, we have chosen this area also with the aim of redeveloping an abandoned district of very high landscape value.
“We have been very excited about this project from the outset. Ever since Luca and Raffaele discussed it with us the first time. We identify with all the principles that have inspired it and we are happy to support the growth of such a groundbreaking idea. We admire the commitment and determination that these two young men are demonstrating with the aim to give a practical contribution to the growth of their region, also in terms of employment, so as to return to our children the rich and luxurious land we received from our forefathers,” said Ali Reza Arabnia, President and CEO of the Geico Taikisha Group.
“We had the opportunity to listen to Mr. Arabnia talking about Gate Bridge, an interesting project aimed at hiring young graduates aged 18 to 30 years in local companies. We had the impression he shared the same concerns that drive our own projects. We took the liberty to ask for a meeting so we could present our idea. He agreed to meet us. Sometimes doors open: you just have to knock. And in there you find people and ideas that coalesce into enthusiasm,” commented Silvano Lancini, one of the promoters of Human’s Garden.
TECHNICAL INFORMATION ON AQUAPONICS:
Aquaponics is the combination of raising fish and growing plants in a structured and recirculating ecosystem, in which bacterial cycles convert organic waste from fish into nutrients for the plants. A simple, sustainable and natural food production method that integrates the best characteristics of aquaculture and hydroponics, but without any waste of water, filtration or addition of chemical fertilizers.
This system transforms the main weaknesses of each of these techniques into great advantages for each other. Indeed, in aquaculture the problem is filtering the water to remove the fish waste, which would otherwise make the environment toxic; in hydroponics, continuous supply and manual balancing of chemical nutrients are required to keep the plants alive. The bacteria introduced in the ecosystem convert ammonia contained in organic fish waste – thus cleaning the environment – into complete nutrients for the plants.
Clearly, the synergy that is created between these two systems allows to recreate the typical balance of ecosystems in nature. This collaboration is only possible thanks to the key role played by bacteria, which converts the ammonia contained in biological waste from fish into complete plant nutrients. As this is an organic process in a natural and self-balancing ecosystem, any substances introduced from the outside like pesticides, in the case of plants, or hormones and antibiotics, in the case of fish, would result in the disruption of this balance.
In effect, fertilizers would compromise the fish habitat and its well-being, and the chemicals added to stimulate fish growth would cause an immediate imbalance and consequent suffering of the plants on the other side of the ecosystem. In this way, this naturally self-balancing system is synonymous with efficiency and ease of management, as well as a guarantee of total naturalness.
Following this reasoning, aquaponics growers are proud breeders of bacteria. The animals that feed the system are fish, but the engine are the bacteria that convert fish waste into energy and nutrients for the plants.
Among the hundreds of bacteria that inhabit the aquaponic system, only two types carry out the crucial task of transforming the toxic ammonia produced by fish into benign nitrates, i.e. nitrosomonas and nitrospiras. These bacteria are called “nitrifying bacteria”, and can be summarily described as follows:
– They are aerobic and autotrophic because they need air to live and are able to utilize inorganic compounds (ammonia and nitrites) as energy sources. Heterotrophic bacteria are also essential within the system, as they are able to synthesize organic compounds.
– They need large areas where to settle and colonize.
– Very high nitrite and ammonia conversion efficiency.
– Nitrifying bacteria reproduce by binary fission and are therefore able to double their number in 15-20 hours depending on environmental conditions.
The precious work done by bacteria can be summarised as follows: the first type of bacteria, nitrosomonas, create nitrites as a product of the ammonia consumption. However, these nitrites are still toxic to fish and are a weak resource for plants.
The second type of bacterium, nitrospira, attracted by nitrites consumes the latter, producing nitrates that are an excellent source of nitrogen for plants.
In summary, the advantages of this system are:
Geico, official sponsor of NEXT.
The modular and entirely customisable vehicle of the future.
Milan – xx October 2016 – Geico, international leader in the design and construction of automated turnkey vehicle-painting systems which has always embraced an environmentally friendly and innovative ethos, is the official sponsor of the Next project, based on the idea of sustainable and versatile transport.
Presented for the first time at the 2016 International Fair Innotrans, Berlin, Next is the first modular electric vehicle prototype, created by Tommaso Gecchelin and Emanuele Spera, capable of travelling alone or coupled with other modules, for use as a means of transport or for other services, such as mobile bars and catering.
Next is a mobility idea which entirely rethinks transport for the future: a means of transport capable of transforming according to needs, while reducing pollution and traffic.
Ali Reza Arabnia, President and CEO of Geico explains “We are always proud to be a part of projects which involve young people and look to the future. Innovation is the leitmotiv of all our activities. This is why when I met Tommaso and Emanuele, I had no doubt: I knew that Geico had to be a part of the project. For now Next is only a prototype, however it has the potential to become a widespread vehicle, both for private, public and also business use”.
Tommaso Gecchelin, Founder of the Next project, comments on this collaboration and affirms that: “Geico sponsorship was a determining contribution for our small start-up, for the creation of these full-scale prototypes which we proudly exhibited at the international Innotrans fair in Berlin, 2016. Our hope is that this is the first step towards the creation of entire fleets of NEXT vehicles, in which our official partner for advanced robotised painting is none other than Geico”.
Success for Geico at the 2016 edition of the “SURCAR International Awards”
On occasion of the “SURCAR International Awards” which took place in Shanghai on 7th September, Geico was awarded 3 prestigious prizes for innovation in three different categories.
Surcar has always been the most eagerly awaited event in the world, where the biggest names of the automotive sector, clients and suppliers all meet to discuss trends, technologies and innovation in the field of bodywork paintwork.
J-Doc was awarded in the “Startup and Commissioning” category for its state-of-the-art system for managing the painting plant documentation.
Geico’s new oven, designed with particular focus on the optimisation of air flows to reduce emissions and guarantee reduced energy consumption, won the “Lean, Plant and Process design” category.
The “Environmental footprint” category was won by Dryspin, the revolutionary system for the dry separation of painting overspray.
Ali Reza Arabnia, Chairman, President and CEO of the Geico Taikisha Group comments with satisfaction: “These awards are recognition for the entire group’s daily efforts, right back from the world crisis in 2009. Through intense and fruitful teamwork, it has proven its ability to satisfy the automotive sector’s most ambitious requirements, in terms of technologically state-of-the-art solutions and energy saving. I’m proud to be part of all this.”
The Geico Taikisha alliance celebrates its fifth anniversary.
In five years, Geico’s turnover has tripled while Taikisha’s increased by 65%.
The Geico Taikisha alliance celebrates its 5th anniversary with an exponential growth of sales confirming the worldwide leadership of the group in the design and manufacture of turnkey automated pianthsops for the automotive industry.
The Geico Taikisha Group has an average turnover of $1.8 billion, with 5,000 employees, more than 50 offices and 6 manufacturing units worldwide.
Geico’s origin goes back to the Italian division of Carrier Drysys, founded in 1905 and acquired by Giuseppe Neri in 1976, who then renamed it to Geico Spa. For structural and financial needs required by the automotive industry, Geico is immediately co-owned with other multinational companies including Haden, and the Fiat-Comau Group. In 2005 Ali Reza Arabnia, son-in-law of the founder, Giuseppe Neri, acquires back Geico from the Fiat Group and, in just five years, manages to raise the company up from a period of crisis and bring it to being one of the world’s leading suppliers of turnkey automated pianthsops for the automotive industry.
All this was possible as Arabnia decided to invest a lot on research and development, especially during the economic crisis in 2009 so that the company would have been competitive during the market recovery. It is with this objective that the Pardis Innovation Centre, which is Geico’s R&D centre, was born.
This innovative and highly specialized approach and the avant-garde technologies developed by Geico in this years led the company to be recognized as a particularly desired partner for the major automakers around the world. However, due to the small size of the company (in terms of sales and employees) many collaborations did not work out.
Therefore, the meeting with Taikisha – Japanese giant, specialized in the realization of paintshops for automotive industry – was crucial: in 2011, the alliance that will lead to the birth of the Geico Taikisha group is signed and can now count on a greater financial strength and increased internazionalization.
After the alliance, Geico was able to acquire and complete large plants all over the world, while Taikisha was able to gain all the advanced technological know-how, in terms of lowering both the energy consumption and CO2 emissions, developed by Geico during the years of the crisis.
In this regard, Ali Reza Arabnia, President, Chairman & CEO of the Geico Taikisha Group, says: “The greatest benefit we got from this alliance is the trust we had from our customers. Although highly appreciated for our products, our corporate culture and our technologies, Geico’s small size had stopped many possible collaborations with the leading car manufacturers. Today, it is no longer a problem for us: since we signed the partnership, indeed, we have concluded numerous agreements with leading names in the automotive world: Ford, Volvo, FAW, and Qoros in China, AvtoVAZ / Renault / Nissan in Russia, Mercedes in India and Brazil, BMW / RR and Nissan UK, MAN / VW in Germany, FCA in Brazil & USA “.
In these five years Geico has done a number of important projects, also among its stakeholders.
One of these projects is the Energy Debt Free Project, consisting in the planting of trees around the world to compensate the company’s CO2 production, the opening of the Laura’s Garden of Thoughts in the Italian HQ that is designed for the welfare of the employees (inside there is a restaurant, a gym, a theater, an art gallery, as well as medical care, psychological care and philosophical care), the inauguration of the Campus Pippo Neri, an academy where every Friday afternoon training courses for the employees are held. In addition, the inauguration of the J-Next Club, with the aim of training and hiring young graduates as a “service” to the country. Finally, the inauguration of the Pardis Foundation, a nonprofit institution, fully funded by the Arabnia family, with the aim of placing 100 young unemployed, by 2020, in local companies, financing the trial period.
At the moment, the group is focused on a very ambitious goal: to build the first self-sufficient paintshop by June 16, 2020, the Energy Independence Day, enstablished by Geico to present their results in sustainable innovation. Since the beginning of the project, which took place in 2005, when a plant burned about 900 kWh per car body, the company has reached several important milestones. Nowadays, Geico is able to build plants that consume 310 kWh for the coating of each individual body .
“For us, the future has a date, a name and a goal: June 16, 2020, the Energy Independence Day. In Geico the future is green,” says Ali Reza Arabnia.
Geico and Treedom: protecting the environment and helping youths at risk of criminality in deprived areas.
3 major projects: Cooperativa Sociale Resistenza Anticamorra, Naples, and Libera Terra for the lands of Catania, Syracuse and the Vesuvius National Park.
Milan xx June 2016. In perfect coherence with the respectful approach towards people and the environment which has always distinguished the Group, since 2014 Geico has been collaborating with Treedom, the innovative start-up created in 2010 in Florence by a young team determined to make the world a better place.
Treedom started from an incredible idea: to plant trees all over the world to make it a better place. This means promoting the implementation of agro-forest projects with the aim of achieving an array of benefits for the environment. The association has since become an important reference for all those who wish to help the environment, and not only. Since 2014, 250,000 trees have been planted in Senegal, Cameroon, Malawi, Argentina, Haiti, Italy, Kenya and Burkina Faso, with considerable positive impacts, also in social terms.
Treedom became a B Certified Corporation in June 2014, thus entering a network of enterprises which distinguish themselves in virtue of their environmental and social performance.
Treedom projects in Italy supported by Geico involve deprived areas with extremely high levels of unemployment, school drop-out rates and a lack of social services. Obviously with dangerous consequences for youths who live there. Geico-sponsored planting activities mostly occur on lands confiscated from the local Mafia and involve not only plantation, but also intense processing activities for agricultural products and a few services for tourism. Understandably, all this provides tangible employment and growth opportunities for the entire area involved.
Here below are further details on projects supported and sponsored by Geico.
Cooperativa Sociale Resistenza Anticamorra – Naples
The project is based in a peripheral area of Naples, specifically in the municipality of Scampia Chiaiano, on 14 hectares of land confiscated from the camorra, located in Selva Iacandona, Chiaiano.
Work placement opportunities are available to approximately 40 minors on these 14 hectares of land. The project also extends to activities for the transformation of agricultural products, and services for tourists in search of rural peace and tranquillity, without having to travel far, characterised by a new and respectful relationship with nature.
Therefore confiscated assets are transformed into work and growth opportunities for the area’s population. Agro-forest projects support a renewed relationship between youths and the land, grounded in the rediscovery of legality, the construction of new ties with nature and work, the bearer of rights and citizenship.
Libera Terra – Cooperativa Beppe Montana
The association Libera Terra was created in 1995, with the intention of stimulating civil society in its fight against the Mafia as well as the promotion of legality and justice. Currently Libera Terra coordinates over 1600 associations, groups, schools, ground level entities which are locally committed to the construction of political-cultural as well as organisational synergies, in order to spread the culture of legality. Libera Terra was created with the purpose of promoting wonderful yet difficult lands, starting from the social and productive recovery of assets confiscated from the Mafia, to obtain high quality products using methods which respect the environment and the dignity of people. It is also active in the local area, involving other producers who share the same principles, promoting the organic farming of lands.
Cooperativa Beppe Montana was created in 2010, the first ever Libera Terra cooperative in the Catania and Syracuse province. It pursues the objective of legality and justice, starting from the social and productive recovery of goods confiscated from the Mafia, to obtain high quality products using methods which respect the environment and the dignity of people.
Libera Terra – Progetto Vesuvio
Activities take place in two specific zones located in the inner land areas of the Vesuvius National Park: the lands of the Medicean castle of Ottaviano, an asset confiscated from the Mafia, and the lands of a therapeutic community for drug addicts in the Somma Vesuviana area, specifically in Masseria Allocca. The subjects involved are the social cooperative “OTTAVIA”, focused on employment opportunities for people with disabilities, and the association IL PIOPPO ONLUS, a social agency for territorial action. In total there are approximately 8 hectares around the castle, with an additional 10 hectares of the community. Both lands have PDO recognition (protected designation of origin for apricots, plums as well as coda di volpe and catalanesca grape varieties, not to mention the famous piennolo cherry tomato).
Since the outset, Geico has also been focused on social issues: «We believe in the future and in the need to help as much as we are able to. This responsibility we feel towards the environment and society tangibly crystallises in actions which lead to an improvement of our planet’s life. Treedom is an excellent partner in this sense, and the enthusiasm and passion of the young people who developed this project represents the same values which have always distinguished us”, explains Ali Reza Arabnia, President of the Geico Taikisha Group.
Geico, with its great industrial tradition, has always carried out a policy of constant research, development and innovation, which has allowed it to provide its clients with the best, most competitive, and environmentally-friendly technology solutions.
A strong ethical sense informs the behaviour, both internal and external, of the company. Loyalty, Honesty, Consistency, Determination and Passion are the values that have always inspired Geico and have allowed the company to meet the key expectations of clients in the respect of people, communities and the environment.
The respect for the environment has always been one of the pillars on which Geico’s mission is based.
Its commitment started with the Pardis Project and continued with the aim of the Energy Independence Day: the realization of the first energy self-sufficient coating plant by June 16th, 2020.
In the meanwhile Geico’s Green Spirit has kept carrying on several initiatives, among which the Ecological Debt Free Day in 2009 and now this reforestation project.
Travelling means CO2 emissions and Geico wants to compensate the debt with the planet, giving its contribution to several reforestation projects in rural communities both in the South of the world and in Italy.
Thanks to these initiatives, several fruit, forest and endangered trees are planted according to the specific needs of the area with respect of its biodiversity.
The projects are carried on by local people (single farmers or little farmers co-ops). The consequent sense of responsibility, the active involvement and the sensibilisation strengthen the co-ops’ empowerment, starting a vituous circle based on respect for natural resources.
The fruit trees remain at farmers’ disposal, thus increasing those communities’ market power thanks to the sale of fruits and their products.
Geico contributed to plant 800 trees in Kenya and in Italy, to compensate CO2 emissions of 2014, and more 720 will be planted for 2015 emissions.
Nissan chooses Geico for its project of a new paint shop in Sunderland, UK. Once again Geico’s innovative solutions make the difference thanks to their top-level technology and their focus on environmental sustainability.
“It’s an important success for all of us” claims Ali Reza Arabnia, President and CEO of Geico Taikisha group. “The European market is opening again with new investments and opportunities, and we are really proud that the Italian know-how and technologies have been chosen once again.”
In the new plant, with a yearly production of more than 300,000 vehicles, including passenger cars and SUV of the luxury brand Infiniti, Geico’s cutting-edge technological solutions will reduce energy consumption and running costs by 25%, as well as zero water consumption and limit VOC emissions, making Nissan plant a tecnological benchmark in its field.
Another important step towards June 16th, 2020, the Energy Independence Day, when Geico will be able to offer its customers a completely self-sufficient paint shop.
ALI REZA ARABNIA (GEICO): “WE ENTREPRENEURS IN CHARGE OF THE COMPANY HAVE THE MORAL DUTY TO INCENTIVISE YOUTH EMPLOYMENT”
According to the most recent statement from Italian statistics agency ISTAT on last year, employment has increased by 186,000, a 0.8% rise on the year before. In terms of young people between 15 and 24, the 2015 unemployment rate has shrunk to 40.3% (2.4% less). This is the first annual decrease in this age bracket since 2007. The rate of unemployment for 25-34 year olds has come down to 17.8% (0.8% less compared to 2014).
“Young people are the driving force of our economy. They’re our future and bringing the best out of them is essential to add fresh ideas and innovation to any type of activity. We entrepreneurs have a huge responsibility towards society, from the micro-community of employees in our business to the macro-community that surrounds us. For this reason, it’s important to persistently, intelligently and stubbornly implement projects that can have a positive influence on the economy as a whole, and in particular on youth employment.
In this respect, we at Geico have set up a programme, J-Next, aimed at offering recent graduates a chance through a genuine path of development. As part of this, they will be offered the opportunity of working directly at our plants all over the world.
The jobs are not based on the actual needs of the company; we’re dealing with an investment apparently without return or, to be more specific, without financial return because in reality it represents our contribution to the fight against youth unemployment. This is the biggest return we could have: the satisfaction and pride of being able to help a young person set themselves up, and by extension their family, are priceless.
These motivations led us to creating the Fondazione Pardis, with its debut project Gate Bridge. The objective before 2020 is to find 100 young people aged between 18 and 30, who are actively looking for work but for various reasons cannot find it, and get them into local businesses in Lombardy, carrying out a role as mediator and financing internships of six months each. None of this has direct financial and professional benefits for our company; it’s purely an example of social work for our community.”
GEICO CUTS DOWN THE ENERGY CONSUMPTION:
-22% PER BODY, THANKS TO THE J-HIVE PROJECT.
Increasingly near to the goal of the Energy Independence Day, which involves the construction of a energy self-sufficient paint shop, consisting of a 70% cut of the energy consumption and a 30% use of renewable energy.
Geico, an international leader in the design and manufacture of automated turnkey vehicle body painting plants, keeps cutting the energy consumption, reaching a -22% on consumption compared to a traditional solution with the innovative design of the J-Hive painting booth, a revolutionary octagonal cell for painting car bodies.
In recent years, Geico has heavily invested in innovation, creating the “Pardis Innovation Centre”, a technology centre of excellence for research and development. The goal is to create the first energy self-sufficient paint shop by June 16th, 2020, the Energy Independence Day, the day when Geico will present its results in sustainable innovation. From the beginning of the project in 2005, when a paint shop used to burn about 900 kWh per body, the company has reached several important milestones. In 2013, it was inaugurated the Qoros plant in China, designed and made by Geico, where consumption is about 450 kWh per body. Today, Geico is able to realize plants which consume 315 kWh for coating a single body.
The J-Hive cell, fully patented by Geico, is another step towards the Energy Independence Day. The project, in fact, allows the use of a single robot for painting both the interior and exterior of the body and, thanks to its octagonal shape, it not only allows to reduce the space occupied by the cell but also decreases the air in the booth, thus reducing the energy consumption of 22%. This also ensures a reduction of the footprint by 27%. This innovative product, which was presented at Surcar Conference in Shanghai, the most important international conference in the automotive world, won the Innovation Award 2015, the prestigious award given to the most innovative companies.
“The goal of Geico is to achieve a fully sustainable growth and innovation, while protecting the environment. Our aim is to be able to create a paint shop that is able to save 70% of consumption and to fill the remaining 30% using renewable energy. We are proud of the results obtained by our research and development center, through which every year we get closer and closer to our goal”, says Ali Reza Arabnia, President and CEO of Geico Taikisha Group.
Geico has been a world leader in the design and construction of automated turnkey car painting systems for over 50 years. Geico has the most important R&D centre in the world of its industry. In 2011, Geico signed a partnership with the Japanese company Taikisha, affirming its leadership role in the field of plant painting car, reaching an annual turnover of $1.5 billion. Today, the company counts among its clients major automobile manufacturers worldwide. Geico, that is an example of cultural innovation, virtuous management and entrepreneurial ability, is based on solid values and places at the centre of its activities its employees, its people.
Geico is confirmed once again in the German market as a technological partner, being awarded the new paint shop of MAN, Volkswagen Group, in Munich. Geico’s state-of-art technology, the innovative LeanDip Plus body handling system for pre-treatment and catophoresis, made the difference. The German delegation had proof of this technology’s potential, running several functional tests at Geico’s R&D facility, Pardis Innovation Centre. “This is another important passage for us”, explains A. R. Arabnia, President of Geico Taikisha Group. “We are proud that a new German customer chose us especially for the high technological content of our proposal”.
3,000 HOURS OF TRAINING, 2,600 HOURS OF WORK EXPERIENCE ABROAD: GEICO TO REPEAT THEIR GRADUATE PROGRAMME IN 2016.
It’s possible to apply via the Politecnico di Milano’s Career Service, LinkedIn or by emailing email@example.com
Milan, xx November 2015. Geico, a world leader in vehicle-painting plants, is continuing its commitment to youth employment with J-Next in 2016 as well. This programme was set up in 2013 and every year oversees the hiring and training of recent engineering graduates at the company.
After an initial screening, the young candidates are invited to send in a video CV in order to evaluate their competencies and studies undertaken. Those who pass this second stage are contacted to take part in an assessment day at Geico’s headquarters. Finally, the chosen youngsters are then taken on board, initially on a six-month paid internship. This period is geared to lead into full-time employment on a 12-month contractual basis, during which time the individuals will be sent to the company’s different locations abroad to complete their skill-set. Geico is investing in the comprehensive training of its young employees, offering them a helping hand in their development through ad-hoc courses, like management courses, internal Masters programmes, IT training and language courses.
The project is open to graduates from the Faculty of Engineering at the Politecnico di Milano. They can send in their CV through the university’s Career Service or any young Italian engineer can apply through LinkedIn or by emailing firstname.lastname@example.org.
“Thanks to the J-Next programme, over these years we’ve offered recent graduates over 3,000 hours of training and 2,600 hours of work experience at our foreign plants in China, Brazil and Russia. We’re convinced that offering opportunities to young people is one of our responsibilities. Young people have a crucial role at Geico: they contribute fresh and sparkling ideas, helping us to continually innovate our process. For this reason, we dedicate time and space for young employees to bring their innovative ideas directly to the company’s managers.” Ali Reza Arabnia, President and CEO of Geico Taikisha.
For the second year in a row, GeicoTaikisha excels in Surcar by winning the Innovation Award 2015. Surcar has always been the most important international conference in the world, where the key players are called upon to present, discuss, and evaluate new trends, technologies, and innovations in the car body painting market. During this year’s edition, which took place in China, GeicoTaikisha distinguished itself from its competitors thanks to the innovative system J-Hive, an octagonal painting cell that, compared to any other product existing on the market, is able to reduce energy consumption by 22% and to cut initial investment costs. The Innovation Award recognizes all the investments GeicoTaikisha is doing in Research and Development that besides bringing excellent economic result, demonstrate, once again, the outstanding quality of the company’s human resources. In addition, this prize proves that Italian firms are able to distinguish themselves at an international level for both quality and originality of their products. The other two prizes assigned during the conference, the Technology Award and the Giury Award, were given out to BMW and Jaguar Land Rover respectively.
Daryush Arabnia is awarded the “Premio Next” at the Best To Brianza Awards 2015. Friday night, more than 400 entrepreneurs of Monza Brianza, Lecco and Como, attended the event organized by the magazine Best to Brianza at the “Autodromo Nazionale di Monza”. GeicoTaikisha wins the “Next” Award for generational continuity, a widespread and shared theme that represents an asset for the entire economic and social system because it ensures the enterprise to resist and adapt over time. However, generational continuity means also change because new generations usually introduce innovations and contribute to the consolidation of the company itself. During the night, the following companies were also nominated for the “Next Award”: Brugola OEB Industriale, Colmar, Pirola Francesco & Figli, T.A.M.I.L. e Zanotta. Respect and passion are values that have always driven Daryush Arabnia along its educational path, both personal and professional. “It is usual to say that new generations are more disadvantaged than those who came before them, and, in a way, it’s true. However, I believe that we have all the power to take control of our times and improve them. It’s only a matter of will, and I certainly have it”.
Il 5 maggio si è tenuta la sesta edizione dell’Innovation Day di Geico, l’evento biennale dedicato all’innovazione in cui investitori, giornalisti, partners, fornitori strategici e tutti gli stakeholders prendono parte per essere aggiornati sulle novità e sugli obiettivi dell’azienda.
L’innovazione a 360° ne è protagonista: la tecnologia e gli sviluppi ingegneristici da un lato si fondono con l’innovazione culturale e lo spirito umanistico dell’azienda.
A livello tecnologico sono emerse le ultime soluzioni impiegate negli impianti di verniciatura che consentono a Geico di raggiungere livelli di consumo per scocca tra i più bassi del settore (330 kWh per scocca) e ha ribadito l’ambizioso obiettivo di realizzare un impianto di verniciatura a impatto zero dal punto di vista energetico per il 16 giugno 2020, l’Energy Independence Day.
La Corporate Social Responsibility è stato l’altro filo conduttore dell’evento; in questo contesto si sono esplorate le iniziative di Geico che hanno al centro la persona in quanto tale: si è parlato dunque di formazione, di progetti per i giovani dentro e fuori l’azienda (progetto J-Next e Fondazione Pardis) e di spazi dedicati al benessere psicofisico del dipendente e alle iniziative della comunità del territorio circostante (Il Giardino dei Pensieri di Laura).
…E ora aspettiamo la prossima occasione per condividere iniziative e obiettivi di innovazione nel 2017!
The German car manufacturer, Mercedes, chose Geico for its new project in South America.
The project consists of a greenfield paintshop located in Iracemápolis (San Paulo State) and start of production is scheduled for the end of 2016.
The overall plant covers 2,5 million square metres.
The German OEM in South America, Mercedes, has chosen Geico as a guarantee for its top-level technology solutions, EFFICIENCY and innovative approach as Mercedes top management team could realize when visiting Geico’s R&D facilities Pardis Innovation Centre last May.
“This is an important day for us, our team and our partners and suppliers,” says Ali Reza Arabnia, Chairman, President & CEO of GeicoTaikisha Group; “we have finally demonstrated that INVESTING in research, culture, training, education and well-being for our employees leads to offer the best to our Customers in a perceivable and concrete way.”
After being awarded of Mercedes new project in Brazil, now the German Car Manufacturer gives Geico the contract for the capacity expansion for its paintshop in Chakan, India.
The new contract that Mercedes has given Geico is an enormous success for the Italian supplier who in few months has received a double recognition for its top-level technological solutions and innovative approach. “We are very proud of that”, says Ali Reza Arabnia, Chairman, President and CEO of Geico Taikisha Group, “This is an important success since Geico has entered once again the German market.”
Last December Geico awarded an important project from Geely Holding Group in China.
The plant is located in Zhangijakou, Hebei with year production of 120.000 Volvo of Geely and Volvo passenger cars.
The first Geely’s delegation came to Geico’s R&D facilities Pardis Innovation Centre in July 2013 and then returned last December during the final negotiations of the contract.
“It is a great success for Geico team“, says Ali Reza Arabnia, President & CEO of GeicoTaikisha Group; “it is another recognition for us form the Chinese market who chose the Italian know-how and technology once again. This fills us of enthusiasm and honour.”
On June 27th, Taikisha resolved to acquire 51% of membership interest of Encore Automation, an engineering company in robot application system field which is the same case with Taikisha’s Automation System Head Office of Paint Finishing System Division and owns unique automatic wiping, polishing system as well, system to paint aircrafts. Its main clients are American car manufacturers located mainly in North America and aircraft manufacturers.
Taikisha has been continuously aiming to develop group organizations to cope with globalization of business and further to strengthen its competitiveness. Through close cooperation with Encore Automation which had succeeded the technology and sales capabilities of Former Encore, Taikisha aims to achieve further increase in robot application system business of Paint Finishing System Division in North American market as well, strengthening the after sales network in North American market. On top of it, Taikisha will expand robot application system business of Encore Automation also in markets other than North America through Company’s overseas network.
Furthermore the new acquisition enhances GeicoTaikisha Alliance’s commercial strategy which constantly aims to strengthen its competitiveness worldwide.
Ali Reza Arabnia, 59, Chairman, President and CEO of GeicoTaikisha Group specialized in original coating plants for the automotive industry, was awarded the Knighthood by the Italian President Giorgio Napolitano for his extraordinary contribution to improve the Country’s industrial performance, technology, and wellbeing of its employees, and his community.The Ceremony took place last October 23rd at Quirinal Palace in Rome together with the other 24 Knights who received the honour.
The award of knighthood was announced on May 23rd and Ali Reza Arabnia received it with great surprise and dedicated this significant recognition to all those people who have always supported him. He said:
“This is a great honour for me. From the bottom of my heart, I dedicate it to my Family and all the people who have been working with me for the last 30 years.I will never forget that I would not be where I am without them.”
In Italy many consider Ali Reza Arabnia a model to follow as an entrepreneur, a leader, and a human being. He, instead, sees himself as a fortunate person who wants to share.
Geico has always demonstated actively and concretely its strongly belief that culture has a significant role in the development and growth of every person. That is the main reason why the Association “Friends Accademia Nazionale dei Lincei” invited Geico to become one of its members.
The Accademia dei Lincei is the oldest scientific academy worlwide and Galileo Galilei was one of its first members. It is the most important Italian cultural institution whose main objectives are the promotion, coordination, integration, and spread of scientific knowledge
It’s time to ride on J-Bike!
Geico has launched its new green initiative to promote its employees’ well-being and health; 6 city bikes – 3 for men and 3 for women – are now parked outside in Geico’s courtyard.
In addition to the corporate gym, the so called Teasing Fridays – cultural events which take place every 6 Fridays, and the exhibitions in the gallery of Laura’s Garden of Thoughts, J-Bikes represent another concrete sign of the continuous care towards Geico’s employees directly supported by the Arabnia family.
And there is more: employees can go for a ride in their spare time and J-Bikes are zero-impact which means being in line with Geico’s mission in business that is creating a self-sufficient paintshop.
Geico has been present for more than one year in Brazil in the state of Pernambuco for the realization of Fiat’s greenfield paintshop that will cover an area of 4.4 million square meters and will have an annual production of 200 thousand cars for the Brazilian and Latin American market.
There is more.
Geico, together with Fiat and partner suppliers have taken part into the charity project “O novos amogos de Goiana-PE”, financing the realization of the new school in Goiana, 5 km far from the site, and it was inaugurated on April 12th.
“It was a great and touching experience at the same time and Geico decided to participate at once since it was for children and for the community in general. It was a great occasion to show factually our engagement and our attention to society and especially to the wellbeing and regard towards our main resource, people”, says the President and CEO of Geicotaikisha Group, Ali Reza Arabnia.
Surcar is the most important international conference where customers and suppliers of the automotive industry examine the tendencies and the innovative technologies of the body painting process. During this conference some representatives of different companies are chosen to make a presentation of their ideas for the future of automotive industry in front of many top managers who are decision makers in the industry.
On the occasion of its 50th Anniversary, exceptionally the 2014 edition took place in Shanghai and not in France (Cannes) as it was the past editions and for two years consecutively.
During the conference there are three awards given to projects or companies for their outstanding performances. The first one is for the Technology and Geico and Qoros, a joint venture car maker made by the Chinese Chery and the Israelian Quantum with whom Geico is finalizing the most modern paintshop in the world in China ranked first and won the Award.
The second is for the Innovation and here Geico ranked second after Henkel.
The third award, which is the most important as it represents the Jury’s made by car makers and independent experts in automotive development and manufacturing, went to Geico again, which ranked the best among the winners.
Fiat has awarded Geico for the realization of the greenfield paintshop in Brazil, in Goiana in the state of Pernambuco. The new plant will cover an area of 4.4 million square meters and will have an annual production of 200 thousand cars.
The new plant is the second one in Brazil – after Betìm – made by the Italian car manufacturer that is investing 3 bilion Reais – about 1.3 billion Euros – in the whole project. The Pernambuco plant will produce new car models developed in Brazil for the Brazilian and Latin American market.
Geico is very proud of being part of this Italian adventure in a country where, over the years, both Fiat and Geico still are the main actors. Furthermore Geico’s innovative technologies concerning eco-sustainability and energy saving developed by its green internal division – Pardis- have been adopted for the realization of the paintshop area.
“A great satisfaction which fills me with joy” says Ali Reza Arabnia, Chairman, President and CEO of Geico Taikisha Group. “Fiat Pernambuco represents a record for Geico in its history in terms of investment and we are honored that Fiat has chosen an Italian partner for this huge project in Brazil.”
Geico celebrates the first sellable body together with Qoros, the new joint venture Chery/Quantum in China, two years later the award of the international tender for the realization of a new complete paintshop.
The fully automated plant will be one of the most modern in the world with 33% saving of energy consumption and CO2 emissions and with an annual capacity of 200,000 cars to be extended to 350,000 in two years.
Geico was responsible of the entire project, both in terms of engineering and project management. Qoros has installed some of Geico’s most modern and advanced technologies such as J-Flex, the dipping rotating system for pretreatment and catophoresis, and Dryspin, drys scrubber.
Once more Geico is the winner of Avtovaz complete plant in Togliattigrad, after the first one awarded in 2010.
“It is a true honour for us to be selected by Avtovaz and receive another confirmation of Renault Nissan Alliance’s trust in Geico’s technology for one of the biggest plants in the world both in terms of production capacity and overall area covered”, says Dr. Arabnia, Chairman, President & CEO of Geico Taikisha Group.
The new complete paint shop, with the annual capacity of 300.000 passenger cars, is part of an important automotive pole which produces about one million cars a year over 90 miles (140 km) of production lines.
An honour and a real pride to be the first for top car manufacturers in the world who have awarded Geico with 4 important projects in the last 5 years (Renault Nissan Chennai, India, and Tangeri, Marocco; Avtovaz 2 in Togliatti, Russia).
On Sunday 14th October, Ali Reza Arabnia, Chairman, President & CEO of Geico, was awarded with “La Spiga d’Oro”, the highest municipal award, during the 22nd edition of the ceremony held in Cinisello Balsamo, in one of the historical residences of the city. Amongst the guests, there were the city’s highest authorities.
An example of corporate cultural innovation, a natural and sincere respect for work and employees and a strong inclination towards international markets are the main reasons that distinguish Geico and its President and make them worthy of such a prestigious price.
“I strongly believe in the social commitment of the enterprise and in its responsibility towards its community and economic contest of the country”, said Ali Reza Arabnia, upon receiving the Award.
This another important success that makes Geico a technological excellence based on the integrity of people sharing a common objective: the real creation of value.
On June 7th Geico organized an open day at Pardis Innovation Center for students and professors of Politecnico di Milano from chemistry, materials and energy faculties.
The open day was organized by Geico & Poliefun, the association founded by companies of the
surface coating business and the University, under the guidance of the Politecnico di Milano, in order to create a meeting point between work and study.
The visit of the 15 students and 3 professors was both a real and virtual experience, amongst technological solutions such as conveyor systems for the pretreatment of the bodies, the new wet and dry scrubbers of painting booths, the new flexible ovens, and a virtual trip in a paint shop in Geico’s Interactive Engineering Lab.
“It was a pleasure for Geico to host some of the future engineers in our Pardis Innovation Center and guide them in the coating world, giving them the possibility to see from near what they have studied on books. Now we can only wish themthe best for their studies!” says Paolo Colombaroli, Executive Director Innovation.
Geico was awarded “Best of The Best 2012” amongst 150 candidates from Brianza area (this is in north of Milan and is one of the most industrialized areas in Europe). The Head of Province, the Mayor, and other local authorities were present too. The contest was organized by Hubnet Communication and Aldo Varenna Private banker, La compagnie Financière Edmond de Rothschild Banque.
The 150 candidates were divided into 17 categories and Geico was one of the candidates in that of “Innovation” where we were ranked First. In the end of the evening, amongst these 17 winners of various categories, Geico won the most important award; being “The Best of The Best 2012”.
Dr. Arabnia, President and Ceo of Geico says “With more than 400 people present from the most important companies in Italy, I was so proud to receive these two trophies on behalf of Geico. Since 2010, Geico has been under study continuously as “Success Story” by many and lately we have been subject to so many recognitions that quite frankly makes me personally a little uncomfortable, though totally proud. I remain totally indebted to Geico’s devoted employees for their incredible dedication to make this rough business so great and fulfilling.”
Geico was awarded with a Certificate of Honor for outstanding dissertation in the 15th National Painting and Coating Technology Information Exchange Meeting and business vehicles, engineering machinery, rail transportation coating technology seminarheld in Hefei, China, last May 28th.
During the conference, Geico focused its presentation on innovative and sustainability projects, showing their application in QOROS plant, one of the most important in China and the most innovative one worldwide in terms of technological solutions and energy efficiency.
“I am so proud of that recognition” says Dr. Daryush Arabnia, President of Chinese Operations, “We are working hard in China and we are happy that the Chinese market believes in Geico’s innovative technologies”.
On May 17th the Lorenzetti Award Ceremony was held at “Il Sole 24 Ore” headquarter in Milan to award the best listed and unlisted companies amongst 211 candidates.
Geico ranked first amongst the unlisted companies for the “Independence of its Board, Protection of Minority shareholders, and its transparent Business Conduct”.
“This award honors us” says Ali Reza Arabnia, Chairman, President and Ceo of Geico. “as it embodies our philosophy where transparency and respect are the fundamentals of our corporate culture and practice”.
The Lorenzetti Award was created by GC Governance Consulting in order to award boards, companies, institutions, managers, and directors that have adopted best practices in corporate management and have developed tools for an efficient corporate governance during the last three years.
“Once again Renault chooses Geico for its plant in Curitiba; it is a true honor for us and it is another confirmation of Renault’s trust in Geico’s technology”, says Dr. Arabnia, Chairman, President and CEO of the Group.
In 1997 Geico won the first contract for the realization of the greenfield plant in Curitiba with a production of 20 jph; then in 1999 Geico doubled the production capacity to 40 jph. Today Geico has been reconfirmed by Renault for another increase in the production capacity to 60 jph in order to face the higher and higher demand of the Brazilian automotive market.
This is a difficult and challenging work since we operate in an existing and working plant, that is why we have short time for its completion. The plant will stop for 8 weeks and in January 2013 will start again with a capacity production of 60 jph.
lt is with a great pleasure that we inform you that Geico SpA has formed an Alliance with Taikisha Ltd. of Japan on May l9th, 2011. This alliance is aimed at achieving and exceeding the major critical expectations of our customers; being, sustainable size, financial stability, competitive solutions both in timing and pricing, vertically oriented technoogy organization, global infra-structure, innovative approach both in product development and project management, ecological and energy saving deveiopment.
In support to and to consolidate this Alliance, Taikisha has acquired 51% of Geico’s shares from Gecofin SpA. For the same reason, Gecofin, shall become Taikisha’s shareholder within a year. Dr. Arabnia remains the Chairman, President & CEO of Geico and its associated companies to make sure that the present winning strategy put in place since 2006 be continued in the future. We hope to have given you a pleasant news and remain at your complete disposal for any further clarification.