Fiat has awarded Geico for the realization of the greenfield paintshop in Brazil, in Goiana in the state of Pernambuco. The new plant will cover an area of 4.4 million square meters and will have an annual production of 200 thousand cars.
The new plant is the second one in Brazil – after Betìm – made by the Italian car manufacturer that is investing 3 bilion Reais – about 1.3 billion Euros – in the whole project. The Pernambuco plant will produce new car models developed in Brazil for the Brazilian and Latin American market.
Geico is very proud of being part of this Italian adventure in a country where, over the years, both Fiat and Geico still are the main actors. Furthermore Geico’s innovative technologies concerning eco-sustainability and energy saving developed by its green internal division – Pardis- have been adopted for the realization of the paintshop area.
“A great satisfaction which fills me with joy” says Ali Reza Arabnia, Chairman, President and CEO of Geico Taikisha Group. “Fiat Pernambuco represents a record for Geico in its history in terms of investment and we are honored that Fiat has chosen an Italian partner for this huge project in Brazil.”